Learn how authentic leadership is forged through real-world challenges and self-awareness. In this insightful book, Gavin Aspden distills a lifetime of experiences into ten guiding principles that inspire confidence, resilience, and integrity for leaders at every level.



The Ten Rules of Great Leadership is an engaging and practical guide for anyone looking to lead with confidence, clarity, and integrity.
Reader
The book reflects hard-earned lessons from years of security, sport, and corporate leadership, making the principles relatable and actionable for readers.
Each chapter explores a distinct, easy-to-apply rule that helps readers lead with clarity, accountability, and authenticity in any environment.
Gavin’s conversational style, humor, and anecdotes keep complex topics simple and memorable, ensuring leaders of all kinds benefit from his guidance.
The Ten Rules of Great Leadership gave me tools I could apply right away with my team, boosting confidence and communication. Gavin’s approach is simple yet profound, making leadership feel less intimidating and more meaningful for everyday situations.
Reading The Ten Rules of Great Leadership felt like having a personal mentor guiding me through challenges. It’s packed with wisdom, real-life examples, and heart, making it both inspiring and highly practical for leaders at any stage of their career.
I appreciated how The Ten Rules of Great Leadership strikes a balance between professional insight and personal stories. It feels relatable, approachable, and applicable, making even complex leadership principles easy to understand and integrate into daily work life.
Gavin’s The Ten Rules of Great Leadership helped me completely reframe how I approach leading during difficult times. His lessons gave me the confidence and clarity to handle pressure while still supporting my team with empathy and decisiveness.
I’ve read countless leadership books, but The Ten Rules of Great Leadership stands out for its refreshingly honest and down-to-earth style. It makes you feel capable, motivated, and ready to lead with authenticity, even when things get tough.
I highly recommend this book. The author’s authentic storytelling and real-life experiences provide a fresh perspective on growth, resilience, and effective leadership. A must-read for anyone seeking both inspiration and practical advice to elevate their leadership skills.
The Ten Rules of Good Leadership gave me tools I could apply right away with my team, boosting confidence and communication. Gavin’s approach is simple yet profound, making leadership feel less intimidating and more meaningful for everyday situations.
Reading The Ten Rules of Good Leadership felt like having a personal mentor guiding me through challenges. It’s packed with wisdom, real-life examples, and heart, making it both inspiring and highly practical for leaders at any stage of their career
I appreciated how The Ten Rules of Good Leadership strikes a balance between professional insight and personal stories. It feels relatable, approachable, and applicable, making even complex leadership principles easy to understand and integrate into daily work life.
Gavin’s The Ten Rules of Good Leadership helped me completely reframe how I approach leading during difficult times. His lessons gave me the confidence and clarity to handle pressure while still supporting my team with empathy and decisiveness.
I’ve read countless leadership books, but The Ten Rules of Good Leadership stands out for its refreshingly honest and down-to-earth style. It makes you feel capable, motivated, and ready to lead with authenticity, even when things get tough.
Gavin Aspden shares real lessons to help leaders grow with integrity, confidence, and clarity.